Cap St Georges × breece
The arrival
sets the price.
Estate580,000 m²
Coast2 km
Rooms202
Villas500+
01 · The ambition
21 → 35
Million in revenue. 2025 closed at 21 million on 47.95 % occupancy, and 2026 lands in
the same place. The 2027 plan asks for 35 million at 67 %.
02 · The reading
Four in ten rooms
are sold twice.
OTAs hold 25 % and tour operators 14 %, at roughly 15 % commission. Direct sits at 30 %,
and most guests book one to two weeks before arrival.
03 · The idea
You don’t visit.
You belong.
Saint-Tropez, Mykonos and Ibiza are places to be seen. Not one of them is a place to live.
04 · The budget
€2.4M
You already spend 7 to 8 % of revenue on marketing, around 1.6 million. At the 2027
target the same share is 2.4 million. Not a bigger budget, a better one.
2030
The Mediterranean’s
next icon.
Prepared by breece · Nicky Hebel · office@breece.co